Fueling the world with Vivác

As you all know, we have these fabulous "Fueled by Vivác" sports shirts that, should you run a race in the shirt and post a photo of you in the shirt with your bib number at the race on FB, we will give you a bottle of wine! Ya, we are just cool like that.

Needless to say, the shirts seem to be more and more popular. In part due to our sponsorships of various races around New Mexico...and of course the wine. Our partnership with Chasing 3 even garnered us an off shoot of our "Fueled by Vivac" with shirts for several of their races being "Fueled by Wine". The up coming Deadman Ultra is sponsored by us as is the Taos Balloon Rally; because even hot air balloons need wine! For Deadman, we feel anyone running 54 miles, off road, in the desert, will need LOTS of wine...and a medic...and more wine.

So, as we blanket the world in "Fueled by Vivác" shirts, spreading the love of running, biking, Tris, skiing...you name it, we have grown more accustom to the conversation of the winery being brought up as we run our races. Usually the conversation is other racers jokingly asking if we have any wine on us at that moment. Being the ever constant marketer, I do consider running with wine in a camel-back so I can give samples and business cards out during the race. Why just run when I could be working too? I like to multi-task.

I digress, what I want to tell you about is the Santa Fe half marathon Jesse just ran on Sunday. He had the usual fun chats about the winery (because we only race in our red, white or black "Fueled by Vivac" shirts), but as he got into the race he found a woman actually running in a "Fueled by Vivác" shirt! Jess approached the Puerto Rico to Santa Fe transplant with "nice shirt!" her reaction was one of zeal and great excitement as she recognized Jess as one of the wine makers and asked to have a photo taken with him. We later learned that Mariela is a wine club member too! How fun is that?

As he continued, passing runners like the bad-ass he is, he found our new Los Alamos friend, Scott, also in a "Fueled by Vivác" shirt, and the team Vivác took full effect. Nothing is more fun than seeing co-racers wearing our winery shirts! Scott will join Jess at the Deadman Ultra in October. I assume in the "Fueled by Vivác" shirt.

Jess finished the race in 1hr 30mins, a PR to say the least and I am pretty sure it was the boost of Team Vivác that gave him the extra kick. Or maybe it was all the wine the night before, you never know, they do call Pinot Noir the fountain of youth wine, maybe it is good for running! Just in case it was the wine, I will pack extra Pinot for Deadman.