Wednesday, June 20, 2012

Prostitute wine



When we started the winery, we thought we were going to be running a sprint race to the golden lotus of fame and fortune.  13 years later, we realize we are running a Marathon....and the lotus may be a mirage. But, we are still running.

In the beginning, as with everything, you find you make mistakes. Out of the gate too fast, over train, take out a ton of loans, you know, the over enthusiastic approach. Take the case of one of our first wine club newsletters, our wine maker Jesse sat down to type a serious wine review of the newly released Barbera. As a young wine maker with a new winery, the need to be taken seriously was great. This made it even more embarrassing to have spell check on an old computer change "Prosciutto" to "Prostitute"! As you will read in the copy of the letter sent in by a wine club member in his elder years, the wine paired beautifully. It is when someone reminds you that mistakes are made, lessons are learned and regardless, we move forward, that you realize, this race will have bumps in the road and may not be the course you set out on. This bump has forever sealed the fate of the Barbera made at Vivác as "The Prostitute Wine".

So don't forget to not take your race so seriously! What matters is that you keep going, riding out the bumps in the road, no matter how big they are.

Now where is that little Prostitute? I need a glass of wine.


-Cheers from the Vivác Winery Family!
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