Tuesday, August 21, 2018

Crushed by Crush

The summer flew by and before we knew it, we crashed into August and Crush time. We are quadrupling our production so that meant we needed to buy new tanks...2000 gallon tanks that hardly fit in the winery. Pretty much every important piece of equipment has broken and we literally can not get to all the projects that need to happen. It feels a little like drowning...but being really excited and loving the drowning.

20 years after the initial business plan was put in place and Vivac Winery was started, we started to feel like we had crested the wave and were relaxing into an awesome ride when a couple of big opportunities came our way. Taking on these projects has pushed us hard into a growth we weren't ready for and suddenly we find ourselves in another era of intense work, stress and pressure. Maybe it is because now we are in our 40's and we just can't mentally or physically withstand the long days, lack of sleep and high stress that we could in our 20's. Maybe this is just how it is owning a business. Maybe it is just the way it goes in the wine industry. Any which way, it feels daunting. And I think I'm aging rapidly.

On the other side of this, I know we will find ourselves in a far better place, it's just getting there that feels like a Marathon and you all know how much I hate running.

*this mini blog post is brought to you by the mass amounts of Vivac Sangiovese, Syrah and Tempranillo we need to consume to get through the pain of crush.

-Cheers from the Vivác Winery Family!
www.VivacWinery.com

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